Where every detail is considered, every moment feels personal, and every bride is celebrated for who she is. Discover our collection of world-leading designers, thoughtful styling, and the quiet confidence that comes from being seen. From your first appointment to the final fitting, we create an experience that feels effortless, welcoming, and entirely about you — the beginning of your Love Story, a chapter written just for you.


  • Made-to-order gowns range from £1,300–£3,000.

    Minis and midis are priced between £250–£550.

  • Yes! All sale gowns are listed on our online store and are still available to try during your appointment.

    Please note — sale gowns move quickly and may sell before your visit.


  • Our sample gowns range from UK 8 to 26, offering options for every bride.

  • Bride + 2 guests on Saturdays and Wednesday evenings.

    We can welcome additional guests on weekdays, Thursday evenings, and Sundays.

  • We kindly ask that only babies held in arms attend, as our space isn’t suitable for little ones to move around.

  • Made-to-order gowns: Pay in full on order, or 50% deposit with the remaining balance due within 8 weeks.

    Sample sale gowns: Pay in full and take home the same day, or 50% deposit with collection within 4 weeks.


  • We take card details to secure all bookings.

    Weekend appointments: £25 fee (non-refundable).

    Weekday appointments: Free, but a £25 fee applies if cancelled within 48 hours or not attended.


  • Yes — our trusted self-employed seamstresses offer fittings right here in the boutique.


  • An open mind, nude seamless underwear, and no fake tan, please.

  • Ideally, 12 months before your wedding.

    We also offer rush options and off-the-peg gowns for shorter timelines.

  • Bridal appointments last 1.5 hours, allowing time to try around 5–10 gowns with your stylist.

  • Start with one — see how it feels.

    Too many appointments in one day can leave you feeling overwhelmed and confused.